Definition cards
Printable cards that force retained-active wording into one sentence with a listed blind spot.
Custom brand page
Adoption Lens
A Query Gatebase field guide for Feature Adoption Analytics—how we teach teams to read post-release behavior without mistaking launch fireworks for habit.
Three signal tiers
Exposure tells you the feature was seen. Trial tells you someone attempted the core action. Retained use tells you the action returned after the novelty window. Feature Adoption Analytics only becomes decision-grade when all three are labeled separately.
Ritual over dashboard
We recommend a thirty-minute weekly review: one chart, one definition, one friction note, one decision. The Adoption Lens exists to keep that ritual sharp when stakeholder pressure wants a prettier slide.
When to distrust the curve
If your Thailand rollout staggered by language, device, or partner channel, a single national curve will lie. Split cohorts first—then write Feature Adoption Analytics commentary.
Critique prompts
Questions instructors use in Signal Lab—now available as a checklist for internal guilds.
Handoff skeleton
A leadership memo outline that includes what Feature Adoption Analytics cannot yet claim.
Put the lens into practice
Join a course or talk with us about coaching your next release review.